Strongware LLC (“we”) operates Trapplings, a creature-collecting puzzle adventure game. Trapplings can be played without creating an account, and we do not ask you to register, sign up, or give us your name or email to play.
Information we process
- Game progress and settings: saved levels, progress, preferences and purchase status are stored locally on your device so the game can run. Removing the app deletes this data.
- Advertising: Trapplings shows banner and interstitial advertising through Google AdMob to players who have not purchased Trapplings Plus, a one-time purchase that removes advertising and gives unlimited energy. Google may process device or other identifiers, advertising data, app interaction, diagnostics, and approximate location derived from your IP address, as described in Google’s own privacy terms.
- Advertising choices: Trapplings uses Google’s User Messaging Platform to ask for the privacy choices required in your region before requesting ads, and honours that choice.
- Analytics (Android): The Google Play edition of Trapplings uses Google Analytics for Firebase to understand how the game is used and how our advertising performs. It records events such as app opens, sessions, screens viewed, ad impressions (including the ad revenue Google reports) and in-app purchases, linked to a randomly generated app-instance ID and your device’s advertising ID. Google derives approximate location from your IP address. Where consent is required (the EEA, the UK and Switzerland), the choice you make in the privacy message also controls analytics storage. Analytics data is shared with our linked Google Ads account so we can measure and improve our own ad campaigns.
- Purchases: in-app purchases are processed by Google through Google Play Billing. We receive only whether a purchase completed, so the app can unlock what you bought. We never receive your payment-card details.
- Support: if you email support, we receive whatever you choose to include, such as your email address and message.
What we do not do
We do not sell personal information. We do not use the advertising identifier for cross-app tracking beyond measuring the performance of our own Google Ads campaigns. Trapplings does not use Firebase Crashlytics, and it does not request location permission — any approximate location used for advertising is inferred by Google from your IP address, not read from your device’s location services.
How we use information
To run Trapplings, save your progress, show and cap advertising, unlock purchases, respond to support, prevent abuse, and meet legal obligations.
Service providers
Google Play services, Google Play Billing, Google AdMob, Google Analytics for Firebase, Google Ads (campaign measurement) and Google’s User Messaging Platform. Google processes information under its own terms and privacy policy.
Children
Trapplings is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us information, email us and we will delete it.
Retention and sharing
Local game data stays on your device until you delete the app or clear its data. Support emails are kept as long as needed to answer them. We disclose information only when required by law, to protect users, or to the service providers listed above.
Your choices
You can change your advertising consent from the app’s settings, remove advertising with a one-time purchase, reset your advertising ID or opt out of ad personalisation in Android Settings, delete all local data by uninstalling the app, manage purchases through Google Play.
On iOS
The App Store edition of Trapplings uses Apple's StoreKit for purchases and, where offered, Game Center for achievements. Apple processes that information under its own terms. It does not use Firebase Analytics or Crashlytics and does not request App Tracking Transparency permission, because it does not use the advertising identifier for cross-app tracking.
Contact
Email privacy or deletion requests to support@strongware.dev.